Apple has officially confirmed the acquisition of Beats Electronics, headphones maker and Beats Music streaming service.
Beats Electronics was established in 2006 by a famous rapper and music producer Dr. Dre and Jimmy Iovine, an entrepreneur, record and film producer. In eight years the company has become very successful, largely due to smart marketing campaigns. Most of the Beats’ fans prefer the design and the popularity of the brand as opposed to its capabilities. Apple will probably digest this popular brand mainly because of its popularity.
«I've always known in my heart that Beats belonged to Apple. When we started the company we were inspired by Apple’s unmatched ability to marry culture and technology» - Yovine Jimmy, one of Beats' co-founders commented on the deal.
It is expected that there will be no changes in the marketing strategies of these companies. Beats headphones would diversify the product line of Apple. Also, Itunes and Beats Music will be united into one Application.